Stash, the all-in-one financial subscription, helping 4.5M+ Americans save, bank, and invest, is seeing a major spike in its virtual “Stock Parties” amid COVID-19 stay-at-home orders. The parties—fueled by Twitter conversation (#StashStockParty) and community—allow anyone the chance to earn stock in their Stash investment accounts by joining other hopefuls at 4pm EST each weekday.
Stock Parties were created to bring to life Stash’s approach to building healthy money habits—viewing saving not as a fixed, far-off goal, but as a series of everyday steps. For some people, that means putting away $100 a week, while for others, it might be $1. What matters is the commitment to putting aside whatever you can afford on a consistent basis over time, not the amount.
Similar to Stash’s signature Stock-Back® rewards program—which helps drive positive behavior change by rewarding Stashers on their everyday spending (with $10M+ Stock-Back® rewards given out to-date)—Stock Parties bring together a growing community to celebrate the power of habitual saving and investing. Both initiatives are rooted in Stash’s commitment to empowering all Americans to start investing and building diversified portfolios for the long-term.
As a result of this creative approach, Stock Parties have become a celebratory way for thousands of investors to earn fractional shares of stocks in a wide variety of companies, and a way to come together during a period of increased isolation. With the parties growing by the day—in virality, participants and bonus stock amounts alike—the impact of the parties is already clear:
- Stash has given out upwards of $100K in “party stock”
- Over 64K people have participated in Stock Parties (since late January 2020)
- #StashStockParty has trended on Twitter multiple times during the quarantine
- On average, over 7K people join each party, with the biggest parties attracting over 18K participants
- 65% of “partiers” hold or buy more of the earned investment as part of their portfolios*—a testament to the power of the Stash Way, long-term investing and diversification
The Stock Party rules are simple. Each weekday, Stash takes to Twitter to announce what stock will be given away that day, then the party begins at 4pm EST. Participants can recruit friends ahead of the party to boost the “party power,” increasing the total dollar amount and, therefore, each person’s potential stock reward.
As always, be sure to visit Stash’s COVID-19 Resource Center for helpful money tips and recent news coverage.
This content is for information purposes only. Investment advisory services offered by Stash Investments LLC, an SEC registered investment adviser. Investing involves risk and investments may lose value. Stash does not offer Saving Accounts.
Stash Stock-Back® rewards and Stash Stock Parties are not sponsored or endorsed by Green Dot Bank, Green Dot Corporation, Visa U.S.A., or any of their respective affiliates, and none of the foregoing has any responsibility to fulfill any stock rewards earned through this program.
*This survey was conducted online within the United States by Stash using SurveyMonkey technology in May 2020. The survey was completed by 2,475 people.
**To be eligible to receive a Stock Reward an individual must open a taxable brokerage account advised by Stash that is in good standing. See Full Program Terms and Conditions
All data is current as of May 8, 2020.